Client

Year

Deliverables

Brooks asked me to produce a series of Instagram Reels telling the story of Joe McConaughy’s Cocodona 250 race. The challenge was how to shoot, edit and upload 5 reels while on the road, in the wilderness, and with no sleep. For 60 hours I traveled with Joe’s crew and cut together high-quality reels while coordinating with the Brooks team to have them posted. When all was said and done, the team had this to say:

“Cocodona 250 was an especially successful event and a unique approach to marketing over Instagram. Between these 5 reels posted from the Brooks Trail Runners account we saw 93.2k views despite the reels averaging over a minute in length. A takeaway here is that high quality reels can be very high-value adds…”