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As a kick-off event for the 2024 Boston Marathon, Heartbreak Hill Running Co. was putting on an event co-hosted by Katelyn Touhy and her childhood best-friend, Haleigh Morales. Both started running track and cross-country together in high-school and went on to become Division I athletes. Katelyn has since turned pro and Haleigh now works for Heartbreak.

The event they hosted focused on the unique relationships built through track and cross-country. This reel was used as a way of getting word out about the event – in total reaching over 132k views.